Reliable B2B SEO Services to Scale Organic Growth
As a B2B company, you know that organic search is invaluable for sustainably growing your business. Our specialized B2B SEO services leverage proven strategies to increase your website’s visibility and connect with high-intent buyers.
Our B2B SEO Process
Hire us to analyze your B2B content and optimize SEO to drive more traffic and leads. We implement proven SEO strategies based on our 10+ years of experience.
B2B SEO Audit
Get started, and we’ll audit your website for B2B SEO best practices. We’ll analyze your current standings, identify issues preventing organic growth, and provide solutions to improve rankings and traffic.
Keyword Research & Planning
We’ll research your audience and top B2B keywords to create a targeted SEO plan. Analyzing the competition and industry, we’ll identify high-potential terms, understand intent, and formulate informational content ideas.
B2B SEO Content Creation
Our SEO content team will write blog posts and on-page content optimized for both search engines and your audience. We’ll cluster related keywords, develop content frameworks, write drafts, finalize, and upload content seamlessly to your site.
Performance Tracking
We’ll provide easy-to-digest reports tracking your organic rankings, impressions, site traffic, top-performing pages, areas needing improvement, and more – keeping you fully updated on SEO progress.
What is B2B SEO?
B2B SEO stands for “business-to-business search engine optimization.” It refers to SEO strategies focused on increasing visibility and engagement among other businesses rather than individual consumers. The goal of B2B SEO is to improve rankings on search engines like Google for commercial keywords and phrases. This helps attract and convert high-value business customers who are proactively looking for solutions online. The content and messaging also cater to more complex B2B buyer journeys.
What is the Importance of SEO for B2B?
SEO delivers immense value for B2B success by:
1. Driving targeted, low-cost, and targeted lead generation. 2. Providing high ROI versus paid ads in the long term. 3. Sending qualified organic traffic to websites. 4. Establishing authority within your industry. 5. Gaining a competitive edge over rivals. 6. Building brand awareness and trust.
What Do the B2B SEO Services of MarkMySite Include?
Consistency is key, so having a monthly SEO plan will keep you in the game. Here are the steps you need to take:
We thoroughly analyze your site’s technical health, on-page factors, and metrics. Get started with a free SEO audit today.
We research competitor strategies to spot SEO gaps and opportunities.
Our B2B SEO specialists uncover high-potential keywords based on detailed buyer intent data. We then build clusters around these terms.
We craft a detailed SEO strategy based on your business goals and keyword research.
Our specialized writers develop blog articles with rich outlines that target all relevant keywords and sub-topics.
You receive scheduled reporting with actionable SEO KPIs, progress, and steps to improve performance.
What’s The Difference Between B2B SEO and B2C SEO?
B2B SEO targets professional buyers researching complex solutions, using longer, technical keywords and extensive content to build authority over a longer sales cycle.i B2C SEO appeals to everyday consumers seeking products for personal use, optimizing for shorter, generic keywords and leveraging blogs, visuals, and social engagement to drive faster conversions. The core difference (usually) is that B2B builds trust and expertise while B2C drives mass appeal and quick purchases. Understanding these nuances allows for optimizing SEO for each audience.
Frequently Asked Questions (FAQs)
Here are some frequently asked questions (FAQs) surrounding this topic:
SEO is vital for B2B because it serves as a constant source of relevant, high-intent website traffic. B2B buyers are more likely to conduct extensive online research before engaging with sales teams. Google ranks pages based on relevance and reliability. So, optimizing for SEO increases visibility and the likelihood of connecting with future customers.
B2B e-commerce SEO still targets a business audience but focuses more on optimizing product pages over informational content, targets transactional keywords, emphasizes product schema markup, and tailors site architecture and tracking to highlight the self-serve buying experience and conversions versus research traffic.
