Our client is a US based company that sells Abrasive Media, Blasting Systems, Parts separating systems, Media blasting, barrel & vibratory finishing equipment.
The Target location for ranking the website was USA.
Where did we start?
When we initiated the SEO, the client was encountering the following challenges within their SEO strategy.
- Low Domain Authority
- Low Quality Backlink Count
- Technical SEO Errors
- On Page SEO Errors
- Low organic traffic and sales
- Poor UI/UX experience
What was the SEO strategy?
Following mentioned strategies, we have achieved increased organic traffic and sales.
ON Page Optimization :
We have worked on doing Keyword research and analysis with our proven methods. Based on keyword research we have optimized each product, product category and blog page.
Content Strategy :
After running out of quick wins, we adopted a heavy content approach. We mapped out three topical silos with high traffic and low competition.
Competitive Content :
At this point, we identified my top 5 competitors and produced content that was longer, of superior quality, and published faster than them. This strategy quickly yielded positive results on Google.
Acquiring Quality Backlinks:
We have worked on looking for high authority websites and working on acquiring backlinks on those websites.
Resolved Technical SEO Issues:
We have identified all the technical issues that are affecting website SEO, and get them resolved.
UI/UX Experience:
We have worked on website UI/UX experience of website to make website easy to navigate and user friendly to increase sale of the website.
Website Speed:
We have optimized the website by removing the unwanted scripts & CSS and compressed the images to improved the website loading time on the browsers.
Monitoring & Reporting
In order to ensure transparent and data-driven progress, we implemented a rigorous monitoring and reporting system throughout the SEO campaign. Our approach involved continuous tracking of key performance metrics, including but not limited to:
Keyword Rankings: Regularly assessing the client’s website ranking positions for targeted keywords across search engines.
Traffic Analysis: Monitoring website traffic patterns, identifying sources, and tracking user behavior to understand the impact of SEO efforts.
Conversion Tracking: Tracking conversion rates, form submissions, and other relevant actions to measure the campaign’s impact on lead generation and sales.
Technical SEO Audits: Conducting routine technical audits to ensure the website’s health, fix issues promptly, and maintain optimal performance.
Backlink Monitoring: Monitoring the quality and quantity of backlinks to maintain a healthy link profile.
Customized Reporting: Providing regular, customized reports that include key performance indicators (KPIs), actionable insights, and recommendations for further improvements.
Results – Backlinks
Please find the number of backlinks we have created for the website.
Results – Ranked keywords
Please find the number of keywords ranked for the website.
Results – Website Traffic
Please find the traffic details of the ranked website.
Conclusion
We our proven strategy and researched efforts we delivered the result of ranking 517 keywords of our client on the first page of Google. The improvement was also seen in the organic traffic and backlinks count.
